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Agile Marketing Performance Management: 10 Success Factors for Maximizing Marketing ROI Dynamically
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Agile Marketing Performance Management: 10 Succ... 3658380527 Book Cover

Agile Marketing Performance Management: 10 Succ...

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Edition Description

This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but...

Edition Details
Format:Hardcover
Language:English
ISBN:3658380527
Format: Hardcover
Condition:
$
59.99
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