Agencies & Brands in the Experience Economy: Management Organization

by Mirco Pasqualini

Everyone working in the space of brands, marketing and communications has seen their job change rapidly in recent years. In particular, the agency business has been forced to rethink and redefine its role. As well, the impact of the new economy and the establishment of the experience economy model has changed everything we have known about marketing, brands, customer perspectives and the rules & dynamics defining the relationship between these elements.Multidisciplinary...

• Format: Paperback
• Language: English
• ISBN: 1792888864
• ISBN13: 9781792888861
• Release Date: January 2019
• Publisher: Independently published
• Length: 208 Pages
• Weight: 0.83 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"