Against the Odds: An Autobiography

by James Dyson

Book Overview

This is the?inspiring autobiography of James Dyson, Britain's leading entrepreneur and inventor, founder of Dyson Appliances and inventor of the Dual Cyclone, England's biggest-selling vacuum cleaner. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1587990148
• ISBN13: 9781587990144
• Release Date: December 2000
• Publisher: Texere Publishing
• Length: 314 Pages
• Weight: 1.15 lbs.

Customer Reviews

Best book to read about the business process

I've read many books on business, having started and now running a successful business for 12 years, this book describes EXACTLY what it is like to start/run your own business. There are a host of books out there on the theoretical aspects of business, i.e. business plan, financing (blah blah), however they don't touch on the essence of this completely nerve racking, friendship killing, desperate struggle of a process. Starting a business, is not a journey it's an odyssey. Reading Dysons book takes you along for the ride. I can't say this book is for everyone, simply because so few people choose this direction to follow and succeed, but if you do, this book should be read many times. It will also give hope to the person of average intelligence, as I believe, Dyson conveys he is not a genious, he simply doesn't give up, ever.

Stories of an Innovator: Building the Better Vacuum Cleaner

This book is subtitled "an autobiography," but it isn't really about James Dyson, the man. It is about James Dyson, the inventor and designer who conquered the vacuum cleaner market. The difference? Dyson includes everything that might explain his success as an inventor, but gives only limited attention to his personal or interior life. Dyson briefly mentions some crucial points, like the strain his ongoing travels put on his marriage, or his wonderment at his companies' many lawsuits, but if you're seeking a man's inside emotional story, this isn't it. However, if you're looking for an exciting account of an inventor who proceeds, as Dyson puts it, in an Edisonian fashion, read this book. We recommend it to anyone engaged in design, engineering, marketing or innovation. The stories it contains, especially the descriptions of inspiration or frustration - are refreshing in this theoretical age, as is his advice on creating and marketing innovative products. Dyson's book proves that a vital place still exists for individual vision and old-fashioned perseverance.

An entrepreneur's struggle and testimonial

This is a great story of a stubborn, possibly cantankerous, designer turned manufacturing entreprenur. It was a real page-turner and I couldn't put it down. This Brit took on the vacuum sweeper industry worldwide and now is introducing washing machines that may be technologically superior -- just like his sweepers. He has invented and introduced several products to the world. Here's what you can get from this book: 1) A humorous story of entrepreneurial struggle and then success, 2) Dyson's rules for product design, 3) Dyson's rules for start-ups for manufacturing companies, 4) Some great words to improve your vocabulary (he's British remember), 5) Lessons in patents and the lengths to which you will have to defend them, 6) How entrenched product manufacturers will buy companies to squelch a superior technology to keep it off the market, 7) How your wayward son who goes off to study art may actually end up richer than you. 8) How to protect yourself from unscrupulous competitors (are there any other kind?) Most important of all are his rules for design and for startups. His basic rule for coming up with new products goes like this: Find a durable consumer product that every household buys. Find out what bugs people about this product. Use technology to dramatically improve its performance -- preferably find the technology in other industries. Look for new materials providing superior durability. Prototype, prototype, prototype. Test, test, test. Then design outward for style and ergonomics (Form follows function.) Don't listen to others. Don't hire consultants. Market and manufacture it yourself. You can learn any subject in 6 months (I think that's a little quick but the point is well made). Keep improving (Japanese style Kaisen) once you have developed your new product (he's developed many improved models once he went into production). I really enjoyed this book and recommend it heartedly. I wondered though if Dyson wasn't a bit too cantankarous for his own good. I often wondered why he ended up in so many lawsuits and business deals gone awry. Were all his competitors ruthless? Or was he difficult to establish business relationships with? We will never know, and perhaps it's not that important. But there's lots to learn by reading this book. I understand he has another book, self-published, just on the design and invention aspects and I hope to get that book also. I'll check with the wife to see if we need another sweeper. He says they really suck. In fact it sucks up to three times more than competitors. Well, that's his humor not mine. This book should be required reading at all business schools. John Dunbar Sugar Land, TX

Edison Lives Today

The story told here, an autobiography, is one of the most inspiring that I've read in a long time. Dyson is an inventor and industrial designer who has taken his bagless vacuum cleaner from the garage to a huge enterprise. I loved this story and wound up really admiring the man. His distinctive approach to industrial design, his perseverance and gutsy self confidence enabled him to show that even in the world of huge multinationals, with all their central research laboratories, there are still opportunities for the lone inventor to make it, big-time. I especially enjoyed the part about the early development of the machine, in which he made something like one version per day for over three years, varying things one at a time, measuring everything to exhaustion, all the while sinking further and further into debt. Edisonian it was, but sometimes that is the only way--the quest for the quick breakthrough emphasized by modern industrial managers can be a real obstacle to progress. I've seen it at work first-hand. The book is rather lavishly produced with ten pages of glossy photos, many of them in color, supplemented by many sketches and drawings. The big margins and the attractive typeface on acid-free paper combine to make a very pretty book, worth owning. This is the sort of book that once you put it down, you feel better about the world, the striving of man-the-builder, and realize that, even in England, things can get better.