Against the Grain: Gad Saad's Quest to Apply Evolutionary Psychology to Marketing

By Harrison Reed

Against the Grain: Gad Saad's Quest to Apply Evolutionary Psychology to Marketing investigates the intriguing intersection between human behavior and business. Inspired by Gad Saad's ideas, the book examines how our evolutionary instincts impact consumer decisions and why traditional marketing typically misses these deeper truths. It is straightforward, amusing, and thought-provoking, providing fresh viewpoints that challenge the established quo.

This book is a must-read for marketers, entrepreneurs, and curious minds; get your copy now

• Format: Paperback
• Language: English
• ISBN: B0FRXSQT1B
• ISBN13: 9798264884283
• Release Date: September 2025
• Publisher: Independently Published
• Length: 62 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"