After Image

by John Grant

Co-founder of St Luke's advertising agency, John Grant, examines why traditional marketing has run into trouble. He explains why marketing based on brand-image will no longer work and reveals an... This description may be from another edition of this product.

• Format: Hardcover
• ISBN: 1861975082
• ISBN13: 9781861975089
• Release Date: January 2002
• Publisher: Profile Business
• Length: 308 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.4" x 1.1" x 6.4"

Customer Reviews

Changing from a 20th Century status and power driven environment to a 21st continuous learning and

After Image is much more than a marketing and branding education. Grant communicates very powerfully the change in structure and thinking that is necessary for individuals and for us as whole to succeed in the 21st Century. His explaination of moving from a work/status ethic to a continuous learning/collaborative/networking ethic provides a structure for individuals, organizations and countries to base their readiness for the real work of the 21st Century.

After Image, creative insight into next generation branding.

After Image is a must for any one who is into Branding & Marketing. The experience is so rich that it makes you feel like leveraging John Grant's expertise & masterly over the field within hours!