After Image: Mind-altering Marketing

By John Grant

Book Overview

A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing. John Grant has been part of the new marketing revolution since the mid-90s. In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes. Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.

• Format: Paperback
• Language: English
• ISBN: 1861976402
• ISBN13: 9781861976406
• Release Date: January 2004
• Publisher: Profile Books Ltd
• Length: 288 Pages
• Weight: 0.50 lbs.
• Dimensions: 7.5" x 0.8" x 5.0"

Customer Reviews

Changing from a 20th Century status and power driven environment to a 21st continuous learning and

After Image is much more than a marketing and branding education. Grant communicates very powerfully the change in structure and thinking that is necessary for individuals and for us as whole to succeed in the 21st Century. His explaination of moving from a work/status ethic to a continuous learning/collaborative/networking ethic provides a structure for individuals, organizations and countries to base their readiness for the real work of the 21st Century.

After Image, creative insight into next generation branding.

After Image is a must for any one who is into Branding & Marketing. The experience is so rich that it makes you feel like leveraging John Grant's expertise & masterly over the field within hours!