Affinity Beyond Branding

By Martin Goldfarb and Howard Aster

Book Overview

This book is cultural consumer anthropology. It is observing and understanding purchasing behavior, it is about influencing that behavior. Affinity is all about culture and the way we live; about the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1552788911
• ISBN13: 9781552788912
• Release Date: January 2010
• Publisher: McArthur & Co.
• Length: 300 Pages
• Weight: 0.95 lbs.
• Dimensions: 8.3" x 0.9" x 5.8"