1 Governmentality and Education: Vulnerable Triumphalism as a Technology.- 2 Pastoral Power and Governmental Subjectivities: An Analysis of a Teacher Recruitment Advertisement.- 3 Governmentality and Mediatisation: An Analysis of a Teacher Recruitment Advertising Campaign.- 4 Governmentality, Geosemiotics, and the Visual Culture of School Banner Advertisements.- 5 Governmentality, School Marketisation, and the Biopolitics of Custom-Built School Advertisements.- 6 Critical Conceptions of Hope and Aspiration: Hopeful Recommendations.