Affect Theory and Translation on Youtube

By Seryun Lee

The main aim of this book is to contribute to theorising audiovisual translation in today's digital media culture as a means of self-expression and community building. An increasing number of people are participating in producing, consuming and disseminating media content among like-minded others in pursuit of their individual interests and agendas, as part of the so-called phenomenon of 'self-mediation'.

In today's networked society, such self-mediation may contribute to boosting the digital diaspora, facilitating the exploration and negotiation of shared interests among individuals from different lingua-cultural backgrounds, and enabling the formation of communities of affinity.

This book is the first monograph that explores translation on YouTube as part of the self-mediation phenomenon. By drawing on key concepts in affect theory, this book examines how audiovisual translation contributes to shaping today's participatory digital media culture.

• Format: Hardcover
• Language: English
• ISBN: 139950245X
• ISBN13: 9781399502450
• Release Date: May 2025
• Publisher: Edinburgh University Press
• Length: 184 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"