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Paperback Advertising: A Very Short Introduction Book

ISBN: 0199568928

ISBN13: 9780199568925

Advertising: A Very Short Introduction

(Part of the Very Short Introductions (#234) Series and Oxford's Very Short Introductions series Series)

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Format: Paperback

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Book Overview

John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very Short Introduction, Winston Fletcher, a seasoned advertising veteran with extensive inside knowledge, offers an illuminating look at this billion-dollar business, dispelling some...

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