Advertising: What Everyone Needs to Know(r)

by Mara Einstein

Book Overview

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more...

• Format: Paperback
• Language: English
• ISBN: 0190625899
• ISBN13: 9780190625894
• Release Date: August 2017
• Publisher: Oxford University Press, USA
• Length: 256 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 5.4" x 8.2"