Advertising vs. Marketing: The Ethical Challenge

By Ileen E. Kelly

Various business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581122667
• ISBN13: 9781581122664
• Release Date: March 2005
• Publisher: Dissertation.com
• Length: 192 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.4" x 7.4" x 9.7"