Advertising to Children: Concepts and Controversies (1-Off Series)

By Les Carlson

Children′s advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children′s market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.

This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

• Format: Hardcover
• Language: English
• ISBN: 0761912843
• ISBN13: 9780761912842
• Release Date: July 1999
• Publisher: SAGE Publications, Inc
• Length: 336 Pages
• Weight: 1.25 lbs.
• Dimensions: 9.3" x 0.8" x 6.0"