Advertising Theory and Practice

By C. H. Sandage

Book Overview

Advertising Theory and Practice is a comprehensive guide to the principles and practices of advertising. Written by Charles Harold Sandage, a renowned advertising expert, the book provides a detailed... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1258316102
• ISBN13: 9781258316105
• Release Date: April 2012
• Publisher: Literary Licensing, LLC
• Length: 654 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.3" x 6.0" x 9.0"