Advertising, the Media and Globalisation: A World in Motion

By John Sinclair

Book Overview

This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

• Format: Paperback
• Language: English
• ISBN: 0415668832
• ISBN13: 9780415668835
• Release Date: April 2012
• Publisher: Routledge
• Length: 168 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 6.1" x 9.1"