Advertising Strategy: Creative Tactics from the Outside/In

by Jean Grow, Tom Altstiel, Jean M. Grow

Book Overview

Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412917964
• ISBN13: 9781412917964
• Release Date: November 2005
• Publisher: Sage Publications, Inc
• Length: 408 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.8" x 8.0" x 11.0"