Advertising, Society, and Consumer Culture

By Roxanne Hovland and Joyce M. Wolburg

Book Overview

Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.

• Format: Hardcover
• Language: English
• ISBN: 0765615460
• ISBN13: 9780765615466
• Release Date: April 2010
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"