Advertising

By Iain Macrury

Book Overview

Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.

• Format: Paperback
• Language: English
• ISBN: 0415251265
• ISBN13: 9780415251266
• Release Date: December 2008
• Publisher: Routledge
• Length: 336 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"