Advertising Research: Theory & Practice (2nd Edition)

By Joel J. Davis

Book Overview

Discover how to design and use advertising research. In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory &... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0132128322
• ISBN13: 9780132128322
• Release Date: August 2019
• Publisher: Pearson
• Length: 704 Pages
• Weight: 2.80 lbs.
• Dimensions: 9.4" x 1.8" x 7.3"