Advertising Research: The Internet, Consumer Behavior, and Strategy

By George Zinkhan

The Internet has revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0877572887
• ISBN13: 9780877572886
• Release Date: July 2000
• Publisher: Cengage Learning
• Length: 281 Pages
• Weight: 1.45 lbs.
• Dimensions: 10.5" x 0.8" x 8.3"