Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency

By Colin McDonald

An expanded edition (first, 1979) by a new author provides overview and analysis of the concepts of advertising reach and frequency with reference to advertising budgeting, timing, media selection,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844235067
• ISBN13: 9780844235066
• Release Date: November 1995
• Publisher: NTC Business Books
• Length: 157 Pages
• Weight: 1.09 lbs.
• Dimensions: 9.5" x 0.8" x 6.3"