Advertising Psychology And Research

By Darrell Blaine Lucas

Book Overview

""Advertising Psychology and Research"" by Darrell Blaine Lucas is a comprehensive exploration of the psychological principles that underlie effective advertising. The book covers a wide range of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1258126966
• ISBN13: 9781258126964
• Release Date: October 2011
• Publisher: Literary Licensing, LLC
• Length: 784 Pages
• Weight: 2.27 lbs.
• Dimensions: 1.6" x 6.0" x 9.0"