Advertising Progress: American Business and the Rise of Consumer Marketing (Studies in Industry and Society)

By Pamela Walker Laird

Book Overview

Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0801858410
• ISBN13: 9780801858413
• Release Date: August 1998
• Publisher: The Johns Hopkins University Press
• Length: 504 Pages
• Weight: 2.00 lbs.
• Dimensions: 9.5" x 1.5" x 6.3"