What Makes People Click: Advertising on the Web

by Jim Sterne

An easy-to-read business book for marketers, advertising reps, and Web reps (ad reps who specialize in Web advertising). Describes what advertising is being done now, what has been successful, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789712350
• ISBN13: 9780789712356
• Release Date: January 1997
• Publisher: Que
• Length: 433 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.2" x 7.4" x 9.1"

Customer Reviews

Best Book So Far

This is the best book I've read so far related to this area. If you are learning about business models on the internet, this is a great book. The author can be sometimes too intellectual, but all in all, it's great.

Just to hear him life will give you a faster overview!

Like all his other books: up-to-date, full of interesting details and examples and finally doing a great job to give you in a short period of time a complete overview into the subject. Often recommended by professionals working in E-Business in Germany.

A fantastic book with very informative chapters

The book is a joy to read with a wonderful array of techniques and views on why customers keep coming back to sites and how to actually do it.

Lots of eye-opening do's and don'ts

I found this book a fascinating read...full of zip and humor, not to mention chock-full of information about what is working (and not working) in Web advertising. While many of the examples are drawn from organizations with big advertising budgets, there is still plenty of excellent advice from which small, even tiny, businesses can profit.For the price, this book offers enormous value. Every person who wants their online advertising dollars and efforts to get better results should give it a look.

Incredibly useful, readable, and actionable

An outstanding overview of the variety of ways to advertise and promote on the Web, with lots of pointers to further resources to tap. Great ideas and extensive research on what works, how to measure, and where to go for help. Jim goes way beyond "conventional wisdom" and sometimes debunks it. The only times I put it down was to try out or look up things he suggested in the book!