Advertising Next: 150 Winning Campaigns for the New Communications Age

by Tom Himpe and HIMPE TOM

The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0811865398
• ISBN13: 9780811865395
• Release Date: December 2008
• Publisher: Chronicle Books
• Length: 400 Pages
• Weight: 4.40 lbs.
• Dimensions: 1.4" x 8.9" x 9.8"