Advertising: New Techniques for Visual Seduction

By Uwe Stoklossa

Book Overview

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0500513406
• ISBN13: 9780500513408
• Release Date: April 2007
• Publisher: Thames & Hudson
• Length: 272 Pages
• Weight: 2.90 lbs.
• Dimensions: 11.6" x 1.1" x 10.0"