Advertising Myths: The Strange Half-Lives of Images and Commodities

By Anne M. Cronin

Book Overview

Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics.

• Format: Paperback
• Language: English
• ISBN: 0415281741
• ISBN13: 9780415281744
• Release Date: October 2003
• Publisher: Routledge
• Length: 168 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.5" x 9.0"