Advertising Media Workbook and Sourcebook

By Donald W. Jugenheimer and Larry D. Kelley

Book Overview

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

• Format: Paperback
• Language: English
• ISBN: 0765640945
• ISBN13: 9780765640949
• Release Date: May 2015
• Publisher: Routledge
• Length: 380 Pages
• Weight: 2.30 lbs.
• Dimensions: 0.9" x 8.4" x 10.8"