Advertising Media Workbook and Sourcebook

By Donald W. Jugenheimer and Larry D. Kelley

Book Overview

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0765626381
• ISBN13: 9780765626387
• Release Date: October 2011
• Publisher: Routledge
• Length: 352 Pages
• Weight: 1.80 lbs.
• Dimensions: 10.5" x 0.8" x 8.0"