Advertising Media Reach in India

By Jayakrishna Mandalapu

Under free global market economies and monopolistic market conditions, advertising has become a major means to reach the consumers either for market entry or to retain the existing market share. In... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844396500
• ISBN13: 9783844396508
• Release Date: May 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 168 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"