Advertising Management

By Larry D. Kelley, Donald W. Jugenheimer, Fogarty Klein Monroe, et al.

Book Overview

Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.

• Format: Paperback
• Language: English
• ISBN: 0765622602
• ISBN13: 9780765622600
• Release Date: April 2009
• Publisher: Routledge
• Length: 288 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.3" x 7.5" x 9.1"