Advertising Management: Theory and Practice

By: Hill, Kyle

The book aims to shed light on some of the unexplored aspects of advertising. It gives deep insights about this field of study. Advertising is a part of marketing communication mix. It refers to the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1635490146
• ISBN13: 9781635490145
• Release Date: June 2017
• Publisher: Larsen & Keller education
• Length: 264 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.6" x 7.0" x 10.0"