Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

By Keiko Tanaka

Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415198356
• ISBN13: 9780415198356
• Release Date: February 1999
• Publisher: Routledge
• Length: 168 Pages
• Weight: 0.60 lbs.
• Dimensions: 8.3" x 0.4" x 5.5"