Advertising International

by Armand Mattelart

Book Overview

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

• Format: Hardcover
• Language: English
• ISBN: 1138178942
• ISBN13: 9781138178946
• Release Date: January 2017
• Publisher: Routledge
• Length: 260 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"