Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

By Florian Kohlbacher and Michael Prieler

Book Overview

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan.

• Format: Hardcover
• Language: English
• ISBN: 0230293395
• ISBN13: 9780230293397
• Release Date: March 2016
• Publisher: Palgrave MacMillan
• Length: 155 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"