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Advertising in New Formats and Media: Current Research and Implications for Marketers
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Advertising in New Formats and Media: Current R... 1785603132 Book Cover

Advertising in New Formats and Media: Current R...

Edition Description

The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sites, online brand communities and blogs have given advertisers new platforms to communicate and promote their messages. Two remarkable...

Edition Details
Format:Hardcover
Language:English
ISBN:1785603132
Format: Hardcover
Condition:
$
173.36
50 Available
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