Advertising in Everyday Life (The Hampton Press Communication Series. Popular Culture)

By Neil M. Alperstein

As a result of the 1500 or so advertisements that are paraded in front of our eyes each day, consumers develop tactics to deal with the overwhelming nature of the big sell. Such tactics of engagement... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1572735139
• ISBN13: 9781572735132
• Release Date: January 2003
• Publisher: Hampton Pr
• Length: 184 Pages
• Weight: 0.65 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"