Advertising in contemporary society: Perspectives toward understanding

By Kim B. Rotzoll and Steven R Hall

Book Overview

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0538195029
• ISBN13: 9780538195027
• Release Date: January 1986
• Publisher: South-Western Pub. Co
• Length: 155 Pages
• Weight: 1.01 lbs.