Advertising in Contemporary Society: PERSPECTIVES TOWARD UNDERSTANDING

By Kim B. Rotzoll, James E. Haefner, Steven R. Hall

Book Overview

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

• Format: Paperback
• Language: English
• ISBN: 0252065425
• ISBN13: 9780252065422
• Release Date: August 1996
• Publisher: University of Illinois Press
• Length: 224 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"