Advertising in America: The First 200 Years

by Helen Dalrymple and Charles A. Goodrum

Book Overview

From the earliest print ads for Ivory soap, Quaker oats and Kodak cameras, to today's ads for Polaroid and Jordache jeans, Advertising in America: the first 200 years presents an illustrated history of print advertising.

• Format: Hardcover
• Language: English
• ISBN: 0810911876
• ISBN13: 9780810911871
• Release Date: January 1990
• Publisher: ABRAMS
• Length: 288 Pages
• Weight: 4.05 lbs.
• Dimensions: 1.2" x 9.6" x 12.0"

Customer Reviews

Thorough and fascinating history of American advertising

Goodrum and Dalrymple detail, through text and pictures, the evolution of American advertising in a fascinating and easy-to-read way. Plus the pictures are very eye-catching. I just wish they'd kept the chapter on bad advertising.