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Hardcover Advertising in America: The First 200 Years Book

ISBN: 0810911876

ISBN13: 9780810911871

Advertising in America: The First 200 Years

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Format: Hardcover

Condition: Very Good

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Book Overview

From the earliest print ads for Ivory soap, Quaker oats and Kodak cameras, to today's ads for Polaroid and Jordache jeans, Advertising in America: the first 200 years presents an illustrated history of print advertising.

Customer Reviews

1 rating

Thorough and fascinating history of American advertising

Goodrum and Dalrymple detail, through text and pictures, the evolution of American advertising in a fascinating and easy-to-read way. Plus the pictures are very eye-catching. I just wish they'd kept the chapter on bad advertising.
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