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Advertising Exposure, Memory and Choice
Edition Description
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which...
Edition Details
Format:Paperback
Language:English
ISBN:1138966142
Format: Paperback
Condition:
$
73.99
Advertising Exposure, Memory and Choice
Edition Description
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which...
Edition Details
Format:Hardcover
Language:English
ISBN:0805806857
Format: Hardcover
Condition:
$
233.99
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