Advertising Efficiency and Effectiveness in the Palestinian Banking Sector

By Mohammad Zedan Salem

This book aims to evaluate the level of banking advertising efficiency and effectiveness in Palestine. To achieve its objectives, the book researched the internal and external banking environments in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844306803
• ISBN13: 9783844306804
• Release Date: February 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 344 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"