Advertising Creativity: Techniques for Generating Ideas

By James L. Marra

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• Format: Paperback
• Language: English
• ISBN: 0130150096
• ISBN13: 9780130150097
• Release Date: January 1990
• Publisher: Pearson College Div
• Length: 241 Pages
• Weight: 0.80 lbs.
• Dimensions: 9.3" x 0.5" x 6.3"

Customer Reviews

Jim Marra is one the real geniuses of idea generation!

Jim Marra has a unique way of teaching idea generation. I've used his techniques for years and found each to be on target. If you're a writer or creative director, Marra's book is a must read.