Advertising Creative: Strategy, Copy, and Design

by Tom Altstiel, Dan Augustine, Jean M. Grow

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel,...

• Format: Paperback
• Language: English
• ISBN: 1071846655
• ISBN13: 9781071846650
• Release Date: May 2022
• Publisher: Sage Publications, Inc
• Length: 384 Pages