Advertising Creative: Strategy, Copy, and Design

By Jean M Grow and Tom Altstiel

Book Overview

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes--the need for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412974917
• ISBN13: 9781412974912
• Release Date: October 2009
• Publisher: SAGE Publications, Incorporated
• Length: 368 Pages
• Weight: 1.60 lbs.
• Dimensions: 10.5" x 0.5" x 8.3"