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Paperback Advertising Creative: Strategy, Copy, and Design Book

ISBN: 1452203636

ISBN13: 9781452203638

Advertising Creative: Strategy, Copy, and Design

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Format: Paperback

Condition: Very Good

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Book Overview

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising...

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