Advertising Creative: Strategy, Copy, and Design

by Jean M Grow and Tom Altstiel

Book Overview

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising...

• Format: Paperback
• Language: English
• ISBN: 1452203636
• ISBN13: 9781452203638
• Release Date: November 2012
• Publisher: SAGE Publications, Incorporated
• Length: 448 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.6" x 8.5" x 11.0"