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Advertising: Concept and Copy
Edition Description
A classic text now in a new edition, George Felton's Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads--from what to say to how to say it...
Edition Details
Format:Paperback
Language:English
ISBN:0393733866
Format: Paperback
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14.29
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Advertising: Concept and Copy
Edition Description
'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.
Edition Details
Format:Paperback
Language:English
ISBN:0393731596
Format: Paperback
Condition:
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9.09
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Advertising: Concept and Copy
Edition Details
Format:Paperback
Language:English
ISBN:0131896555
Format: Paperback
Condition:
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14.49
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