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Advertising: Concept and Copy
Edition Description
A classic text now in a new edition, George Felton's Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads--from what to say to how to say it...
Edition Details
Format:Paperback
Language:English
ISBN:0393733866
Format: Paperback
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Advertising: Concept and Copy
Edition Details
Format:Paperback
Language:English
ISBN:0393731596
Format: Paperback
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Advertising: Concept and Copy
Edition Details
Format:Paperback
Language:English
ISBN:0131896555
Format: Paperback
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5.09
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