Advertising Campaign Design: Just the Essentials

By Robyn Blakeman

Book Overview

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again

• Format: Paperback
• Language: English
• ISBN: 0765625539
• ISBN13: 9780765625533
• Release Date: August 2011
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"