Advertising as a Creative Industry: Regime of Paradoxes

By Izabela Derda

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

• Format: Paperback
• Language: English
• ISBN: 1032203048
• ISBN13: 9781032203041
• Release Date: January 2025
• Publisher: Routledge
• Length: 92 Pages
• Weight: 0.29 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"