Advertising and Violence: Concepts and Perspectives

By Les Carlson, Marla Royne, Nora J Rifon

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

• Format: Paperback
• Language: English
• ISBN: 0765642697
• ISBN13: 9780765642691
• Release Date: September 2014
• Publisher: Routledge
• Length: 320 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.9" x 9.9"