Advertising and the Spread of Business, Democracy and Knowledge

By Dr Steve Esomba

The culture of advertising our needs, desires, interests and products is deeply embedded in human nature. It is also a universal natural tendency. We advertise ourselves, our activities and products for a wider audience, to evoke interest, entertain, educate, impart knowledge and spread corporate interests, democratic ideals, competitiveness and world knowledge. ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE, demonstrates that advertisements do not only benefit industry and corporations [as taken for granted] but they also benefit the public in spreading, cultivating and practising democracy and free speech, and inculcating knowledge. Think of this every time you see an advertisement.

• Format: Paperback
• Language: English
• ISBN: 1471734439
• ISBN13: 9781471734434
• Release Date: June 2012
• Publisher: Lulu.com
• Length: 144 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.3" x 8.3" x 11.7"